Cultural Point
A project for Starbucks Moscow as part of the work for the MMCC.
June - October 2019
Task: to attract new customers and advertise coffee shops.
Concept: People come to coffee testing workshop in one of the 10 central coffee shops and go on an excursion along a specially designed route. In another time of the event, everyone can come, take away coffee and go on a trip around their favorite city with a downloaded map in their phone.

Each tour and each card touristic map designed individually for one of the central Starbucks coffee shops.